Bansira

Imagine being a small business owner struggling with outdated payment systems or an individual stuck in long queues for payments. These daily frustrations highlight a need for a better solution. Enter Bansira—crafted from scratch to streamline financial transactions, manage multiple accounts, and eliminate inefficiencies.

Overview

Bansira is a holistic financial management solution aimed at businesses and individuals seeking efficient, intuitive, and comprehensive tools for their daily financial needs.

It includes features like QR Payments, Multi Accounts, Mass Transfers, Transfer Tracking, Virtual IBAN, and a Loyalty Program.

The platform also integrates accounting, HR, and CRM functionalities to offer a complete solution.

Role

Lead UX & Product Desinger

User Research & Analysis, Competitive Analysis, Information Architecture, Wireframing & Prototyping, Cross-Functional Collaboration, Usability Testing, Design Iteration

Tools

Figma, Adobe XD, Photoshop, FigJam, ChatGPT

Duration

December 2021 - July 2024

Voices of the Users: Key Insights from Interviews

From Businesses:

Businesses expressed frustration with managing multiple accounts and integrating various functions like HR, accounting, and CRM across different platforms. They emphasized a preference for a single, unified solution that consolidates these needs.
Users highlighted the necessity of bulk and CSV transfer features for handling large-scale payments and payroll efficiently.
The introduction of QR payments was well-received for its ability to accelerate transactions, with additional interest in customisable QR codes for enhanced branding.
Businesses were keen on virtual IBANs to streamline transactions across various branches or employees, reducing the complexity of holding accounts in different banks.

From Individuals:

Users valued the quick and straightforward nature of QR payments, preferring a system that reduces transaction time.
Individuals requested features for real-time transaction tracking and easy access to account details, alongside suggestions for better integration.

What We Are Solving

For Businesses

Inefficiency in Managing Multiple Accounts and Transactions.
Time-Consuming Payment Processes.
Lack of Integration Across Financial Systems (HR, Accounting, CRM).
Absence of Bulk Transfer Capabilities.
Challenges with Multiple Bank Accounts and Virtual IBANs

For Individuals

Long Wait Times for Transactions and Payments.
Complexity in Managing Personal Finances Across Different Platforms.
Lack of Money Monitoring.

How we Build Bansira

Understanding & Empathizing

User Research, Data Analysis, Competitor Analysis

Generating & Structuring Ideas

Brainstorming, Information Architecture, Initial Sketches

Designing & Prototyping

UI Design, Interactive Prototype

Collaborating, Testing, & Refining

Team Collaboration, Iterative Feedback Sessions, User Testing & Validation

Participants

Product Managers
Developers
Stakeholders
Quality Analyst

Key Ideas Generated

One-Tap QR Payment
Unified Account Management
Quick CSV/Mass Transfer
Transfer Status Sharing
Customisable Virtual IBANs
Quick ERP Integration

Spark Sessions : Ideating Innovative Solutions

Approach

Idea Generation
Grouping Ideas

Outcome

The brainstorming session successfully generated innovative solutions that directly addressed the identified pain points.

AI Collaboration: How ChatGPT Enhanced Our Design Process

During building the Bansira project, ChatGPT was our secret weapon—here’s how we leveraged its capabilities at every stage.

Research & Ideation: Leveraged ChatGPT for generating innovative ideas, exploring user needs, and identifying pain points, which informed our design direction.

Content Creation: Utilised ChatGPT to draft user personas, write clear problem statements, and articulate key features, ensuring consistent and engaging communication.

Design Feedback: Integrated ChatGPT's suggestions to refine UI elements and optimize user flows, leading to a more user-centric design.

Testing & Iteration: Employed ChatGPT for brainstorming usability testing questions and gathering feedback, helping us iterate quickly and effectively.

Decoding the Competition

UI Design Mockups : Web

Create Account

If User Tries to Login via Web App with Individual Account

Dashboard : Initial Approach

Dashboard : Advance Approach

History : All Account Transactions

Accounts : Bansira and Other Banks

Cards

Transfers : All Money Transfer Made from Selected Account

Making Transfer : CSV

Making Transfer : Mass (Bulk)

Mandates

UI Design : Mobile

Onboarding

User Type : Individual

User Type : Business

Cycle of Perfection : Collaboration, Testing, & Refinement

Collaborating Across Teams

We worked closely with cross-functional teams, including developers, marketers, and quality analysts, to ensure that every design decision aligned with business goals and technical feasibility. This seamless integration allowed us to stay agile and responsive to evolving project needs.

Testing & User Validation

We conducted thorough user testing at each stage, gathering invaluable feedback that shaped the direction of the product. By engaging real users early and often, we were able to validate our design choices and ensure that Bansira met the needs of its diverse audience.

Refinement Through Iteration

Refinement was an ongoing process, where every piece of feedback was an opportunity for improvement. We revisited and refined our designs continuously, iterating based on user insights and team feedback.

The Bansira project delivered a unified financial solution with key features like QR payments, customisable virtual IBANs, and integrated tools for HR, Accounting, and CRM. Designed with user-centricity and continuous iteration, Bansira simplifies financial management for businesses and individuals, providing a smarter, all-in-one platform.